A rich man from a large city once visited a village. After seeing the village he felt that the people were poor there, so let him donate some money to each family. He organised a big camp and publicised about it. He was expecting a long queue, but to his surprise nobody turned up at the distribution commencement time. After some time one fellow came but some people came running behind him and took him away not allowing him to accept donation.

Actually, this village had a tradition of not accepting anything without doing something in return. When the same man opened an industry there offering jobs, there was a long queue to apply for the jobs.

Service means doing what others want not what we want.